|
|
REFERENCES
Alexander,
B., Blazquez, M., Chrimes,
C., & Boardman, R. (2025). The role of immersive spaces on the customer
experience: An exploration of fashion metaverses. Psychology &
Marketing, 42(2), 539–553. https://doi.org/10.1002/mar.22140
Armstrong,
C. M. J., Kang, J., & Lang, C. (2018). Clothing style confidence: The
development and validation of a multidimensional scale to explore product
longevity. Journal of Consumer Behaviour, 17(6),
553–568. https://doi.org/10.1002/cb.1739
Bae,
S. H. K., Kim, K. H., & Cho, E. (2025). Consumption of digital virtual
fashion goods in metaverse. Journal of Global Fashion Marketing, 16(2),
196–211. https://doi.org/10.1080/20932685.2025.2451844
Baños, R. M., Botella,
C., García-Palacios, A., Villa, H., Perpiñá, C.,
& Alcañiz, M. (2000). Presence and reality
judgment in virtual environments: A unitary construct? CyberPsychology
& Behavior, 3(3), 327–335. https://doi.org/10.1089/10949310050078760
Bardzell, J., Pace, T.,
& Terrell, J. (2010). Virtual fashion and avatar design: A survey of
consumers and designers. In Proceedings of the 6th Nordic Conference on
Human-Computer Interaction: Extending Boundaries (NordiCHI
’10) (pp. 599–602). https://doi.org/10.1145/1868914.1868983
Baytar, F., & Ashdown, S. (2015). An
exploratory study of interaction patterns around the use of virtual apparel
design and try-on technology. Fashion Practice, 7(1), 31–52.
https://doi.org/10.2752/175693815X14182200335655
Boughlala, A., & Mazzucotelli Salice, S. (2024).
Consuming digital fashion in online communities: Mixed-methods research on
consumption motivations for digital fashion and products. Fashion
Highlight, 3, 168–177. https://doi.org/10.36253/fh-2685
Chan,
H. H. Y., Henninger, C., Boardman, R., & Blazquez
Cano, M. (2024). The adoption of digital fashion as an end product: A
systematic literature review of research foci and future research agenda. Journal
of Global Fashion Marketing, 15(1), 155–180.
https://doi.org/10.1080/20932685.2023.2251033
Chen,
C., Ni, J., & Zhang, P. (2024). Virtual try-on systems in fashion
consumption: A systematic review. Applied Sciences, 14(24), 11839.
https://doi.org/10.3390/app142411839
Cohen,
J. (1988). Statistical power analysis for the behavioral sciences (2nd
ed.). Routledge. https://doi.org/10.4324/9780203771587
Dai,
S., Xiao, P., & Li, H. (2024). Disassembling the components of virtual
clothing presentation: Exploring their impact on consumers’ perception and
purchase intention. Asia Pacific Journal of Marketing and Logistics, 36(12),
3388–3409. https://doi.org/10.1108/APJML-12-2023-1187
Deng,
Y., Shen, H., & Ji, X. (2024). Exploring virtual fashion consumption
through the emotional three-level theory: Reflections on sustainable consumer
behavior. Sustainability, 16(13), 5818.
https://doi.org/10.3390/su16135818
Donovan,
R. J., & Rossiter, J. R. (1982). Store atmosphere: An environmental
psychology approach. Journal of Retailing, 58(1), 34–57.
Eroglu,
S. A., Machleit, K. A., & Davis, L. M. (2003).
Empirical testing of a model of online store atmospherics and shopper
responses. Psychology & Marketing, 20(2), 139–150.
https://doi.org/10.1002/mar.10064
Fang,
Y.-M., Chou, M.-C., & Hsu, C.-W. (2016). Emotional arousal by product:
Effect of visual stimulation and product experience. Bulletin of Japanese
Society for the Science of Design, 63(4), 39–48.
https://doi.org/10.11247/JSSDJ.63.4_39
Frasquet, M., Ieva, M., & Molla-Descals,
A. (2024). Customer inspiration in retailing: The role of perceived novelty
and customer loyalty across offline and online channels. Journal of
Retailing and Consumer Services, 76, 103592.
https://doi.org/10.1016/j.jretconser.2023.103592
Ha,
Y., & Lennon, S. J. (2010). Online visual merchandising (VMD) cues and
consumer pleasure and arousal: Purchasing versus browsing situation. Psychology
& Marketing, 27(2), 141–165. https://doi.org/10.1002/mar.20324
Hair,
J. F., Hult, G. T. M., Ringle,
C. M., & Sarstedt, M. (2017). A primer
on partial least squares structural equation modeling (PLS-SEM) (2nd
ed.). SAGE Publications.
Hair,
J. F., Sarstedt, M., Ringle,
C. M., & Gudergan, S. P. (2024). Advanced
issues in partial least squares structural equation modeling (PLS-SEM) (2nd
ed.). SAGE Publications.
Hansen,
S. S. (2015). Trendy avatars and their hair: Studying a symbolic cultural
artifact with multiple qualitative methods. In S. Hai-Jew (Ed.), Enhancing
qualitative and mixed methods research with technology (pp. 288–307).
Information Science Reference.
https://doi.org/10.4018/978-1-4666-6493-7.ch012
Henseler, J., Ringle, C. M., & Sarstedt,
M. (2016). Testing measurement invariance of composites using partial least
squares. International Marketing Review, 33(3), 405–431.
https://doi.org/10.1108/IMR-09-2014-0304
Huang,
W., Leong, Y. C., & Ismail, N. A. (2024). The influence of communication
language on purchase intention in consumer contexts: The mediating effects of
presence and arousal. Current Psychology, 43, 658–668.
https://doi.org/10.1007/s12144-023-04314-9
Huggard, E., & Särmäkari,
N. (2023). How digital-only fashion brands are creating more participatory
models of fashion co-design. Fashion, Style & Popular Culture, 10(4),
583–600. https://doi.org/10.1386/fspc_00176_1
Jai,
T.-M. (Catherine), Fang, D., Bao, F. S., James, R. N., Chen, T., & Cai,
W. (2021). Seeing it is like touching it: Unraveling the effective product
presentations on online apparel purchase decisions and brain activity (an
fMRI study). Journal of Interactive Marketing, 53(1), 66–79.
https://doi.org/10.1016/j.intmar.2020.04.005
Jang,
J. Y., & Kim, D. Y. (2025). How immersive retailing affects consumers’
urge to buy: Impacts of self-imagery, positive emotion, and self-relevance. International
Journal of Human–Computer Interaction, 41(8), 4964–4978.
https://doi.org/10.1080/10447318.2024.2356394
Kabalska, A., & Wagner,
R. (2025). Examining digital fashion’s functions and performers in the
metaverse. International Journal of Human–Computer Interaction, 42(4),
2313–2328. https://doi.org/10.1080/10447318.2025.2527844
Kalyvaki, M., McIntosh, H.,
& Nash, K. (2023). Virtual selfhood and consumer behavior: Exploring
avatar attachment and consumption patterns in Second Life's metaverse. Computers
in Human Behavior: Artificial Humans, 1(2), Article 100016.
https://doi.org/10.1016/j.chbah.2023.100016
Kang,
H. J., Shin, J.-h., & Ponto, K. (2020). How 3D virtual reality stores can
shape consumer purchase decisions: The roles of informativeness and
playfulness. Journal of Interactive Marketing, 49, 70–85.
https://doi.org/10.1016/j.intmar.2019.07.002
Khelladi, I., Lejealle, C., Rezaee Vessal, S., Castellano, S., & Graziano, D. (2024).
Why do people buy virtual clothes? Journal of Consumer Behaviour,
23(3), 1389–1405. https://doi.org/10.1002/cb.2270
Ki,
C. W. C., Chong, S. M., Aw, E. C. X., Lam, M. M. L., & Wong, C. W.
(2025). Metaverse consumer behavior: Investigating factors driving consumer
participation in the transitory metaverse, avatar personalization, and
digital fashion adoption. Journal of Retailing and Consumer Services, 82,
104094. https://doi.org/10.1016/j.jretconser.2024.104094
Kim,
H., & Lennon, S. J. (2010). E-atmosphere, emotional, cognitive, and
behavioral responses. Journal of Fashion Marketing and Management: An
International Journal, 14(3), 412–428.
https://doi.org/10.1108/13612021011061861
Kim,
M., Oh, H. J., Choi, J. H., & Jung, Y. (2025). Decoding millennials and
generation Z consumers' brand behaviors in the metaverse: The relationships
among avatar identification, self-presence, and psychological dynamics. Journal
of Consumer Behaviour, 24(1), 44–57.
https://doi.org/10.1002/cb.2405
Kock,
N. (2015). Common method bias in PLS-SEM: A full collinearity assessment
approach. International Journal of e-Collaboration, 11(4),
1–10. https://doi.org/10.4018/ijec.2015100101
Kock,
N., & Lynn, G. (2012). Lateral collinearity and misleading results in
variance-based SEM: An illustration and recommendations. Journal of the
Association for Information Systems, 13(7), 546–580.
https://doi.org/10.17705/1jais.00302
Lavoye, V., Sipilä,
J., Mero, J., & Tarkiainen, A. (2023). The
emperor’s new clothes: Self-explorative engagement in virtual try-on service
experiences positively impacts brand outcomes. Journal of Services
Marketing, 37(10), 1–21. https://doi.org/10.1108/JSM-04-2022-0137
Lee,
H., Xu, Y., & Porterfield, A. (2022). Antecedents and moderators of
consumer adoption toward AR-enhanced virtual try-on technology: A
stimulus-organism-response approach. International Journal of Consumer
Studies, 46(4), 1319–1338. https://doi.org/10.1111/ijcs.12760
Li,
P., Guo, X., Wu, C., & Spence, C. (2022). How multisensory perception
promotes purchase intent in the context of clothing e-customisation.
Frontiers in Psychology, 13, 1039875.
https://doi.org/10.3389/fpsyg.2022.1039875
Lin,
R., Chen, Y., Qiu, L., Yu, Y., & Xia, F.
(2025). The influence of interactivity, aesthetic, creativity and vividness
on consumer purchase of virtual clothing: The mediating effect of
satisfaction and flow. International Journal of Human–Computer
Interaction, 41(9), 5316–5330.
https://doi.org/10.1080/10447318.2024.2359226
Lin,
R., Li, X., & Xia, F. (2024). The influence of AR virtual clothing design
elements on Chinese consumers’ purchase intention: Novelty, craftsmanship,
trendiness, and sociability. The Design Journal, 27(5), 888–910.
https://doi.org/10.1080/14606925.2024.2372173
Ma,
J. J. (2025). Restructuring situated bodily practices: Understanding the
relationship of dress, body, and identity in virtual dressing practice. Fashion
Practice, 17(1), 27–49. https://doi.org/10.1080/17569370.2024.2427330
Mehrabian,
A., & Russell, J. A. (1974). An approach to environmental psychology. MIT
Press.
Milanesi, M., Monteverde,
G., Runfola, A., Kursan Milaković, I., & Guercini,
S. (2024). Generation Z's intention to use digital fashion items in the
metaverse. Journal of Consumer Marketing, 41(6), 674–689.
https://doi.org/10.1108/jcm-11-2023-6405
Mo,
X., & Luh, D.-B. (2023). Consumer emotional
experience research on online clothing tactile attributes: Evidence from
physiological polygraph. Journal of Fashion Marketing and Management, 27(4),
648–664. https://doi.org/10.1108/JFMM-03-2022-0063
Nguyen,
T. H. N., Tran, N. K. H., Do, K., & Tran, V. D. (2024). The role of
product visual appeal and sale promotion program on consumer impulsive buying
behavior. Emerging Science Journal, 8(1), 297–309.
https://doi.org/10.28991/ESJ-2024-08-01-021
Oh,
S., Kim, W. B., & Choo, H. J. (2023). The effect of avatar
self-integration on consumers’ behavioral intention in the metaverse. International
Journal of Human–Computer Interaction, 40(23), 7840–7853.
https://doi.org/10.1080/10447318.2023.2279416
Park,
J., & Kim, N. (2024). Examining self-congruence between user and avatar
in purchasing behavior from the metaverse to the real world. Journal of
Global Fashion Marketing, 15(1), 23–38.
https://doi.org/10.1080/20932685.2023.2180768
Park,
Y., Ko, E., & Do, B. (2023). The perceived value of digital fashion
product and purchase intention: The mediating role of the flow experience in
metaverse platforms. Asia Pacific Journal of Marketing and Logistics, 35(11),
2645–2665. https://doi.org/10.1108/APJML-11-2022-0945
Prashar, A., & Prashar,
A. (2024). Digital fashion and metaverse platforms: Do platform attributes
drive shopper’s purchase intention? Australian Journal of Management, 50(4),
1064–1086. https://doi.org/10.1177/03128962241246696
Ringle, C. M., Wende, S., & Becker,
J.-M. (2022). SmartPLS 4 [Computer software]. SmartPLS GmbH. https://www.smartpls.com
Sekri, K., Bouzaabia,
O., Rzem, H., & Juárez-Varón,
D. (2025). Effects of virtual try-on technology as an innovative e-commerce
tool on consumers’ online purchase intentions. European Journal of
Innovation Management, 28(8), 4041–4060. https://doi.org/10.1108/EJIM-05-2024-0516
Seo, Y., Kim, M., Jung, Y., & Lee,
D. (2017). Avatar face recognition and self-presence. Computers in Human
Behavior, 69, 120–127. https://doi.org/10.1016/j.chb.2016.12.020
Sharma,
S. (2024). Global trends in virtual luxury: Examining avatar identification,
virtual materialism, and status consumption in online gaming. Journal of
Global Marketing, 37(4), 282–303.
https://doi.org/10.1080/08911762.2024.2375709
Song,
E., & Li, C. (2025). Digital skin: Costume, performativity, and identity
construction of ACG avatars in virtual worlds. Costume and Culture
Studies, 3(1), 60–65. https://doi.org/10.6914/css.030106
Tian,
H.-W., & Lee, Y. (2022). Factors affecting continuous purchase intention
of fashion products on social e-commerce: SOR model and the mediating effect.
Entertainment Computing, 41, 100474.
https://doi.org/10.1016/j.entcom.2021.100474
Tran,
T., Huynh Ngoc, A., & Le Thi Bich, D. (2025). How does the feeling of presence affect
purchase intention in livestream shopping in Vietnam? Mediation role of mind
perception, arousal, and perceived value. The International Journal of
Technology, Knowledge, and Society, 21(2), 125–150.
https://doi.org/10.18848/1832-3669/cgp/v21i02/125-150
Venturini, A., & Columbano, M. (2024). ‘Fashioning’ the metaverse: A
qualitative study on consumers’ value and perceptions of digital fashion in
virtual worlds. Journal of Global Fashion Marketing, 15(1), 6–22.
https://doi.org/10.1080/20932685.2023.2234918
Wei,
Z., Lee, M.-Y., & Shen, H. (2018). What drives consumers in China to buy
clothing online? Application of the technology acceptance model. Journal
of Textiles and Fibrous Materials, 1, 2515221118756791.
https://doi.org/10.1177/2515221118756791
Wen,
J., & Li, X. (2025). AI digital human responsiveness and consumer
purchase intention: The mediating role of trust. Journal of Theoretical
and Applied Electronic Commerce Research, 20(3), 246.
https://doi.org/10.3390/jtaer20030246
Yang,
E. K., Kho, J. M., Moe, I., & Kim, M. L. (2025). Evolutionary design
features of virtual fashion brand collections: A three-year analysis in the
metaverse era. International Journal of Fashion Design, Technology and
Education, 18(3), 404–418. https://doi.org/10.1080/17543266.2024.2426038
Yin,
J., Huang, Y., & Ma, Z. (2023). Explore the feeling of presence and
purchase intention in livestream shopping: A flow-based model. Journal of
Theoretical and Applied Electronic Commerce Research, 18(1), 237–256.
https://doi.org/10.3390/jtaer18010013
Yoo, J., & Kim, M. (2014). The
effects of online product presentation on consumer responses: A mental
imagery perspective. Journal of Business Research, 67(11), 2464–2472.
https://doi.org/10.1016/j.jbusres.2014.03.006
Zhang,
T., Wang, W. Y. C., Cao, L., & Wang, Y. (2018). The impact of virtual
try-on image interaction technology on online shoppers’ purchase decision. Internet
Research, 29(3), 529–551. https://doi.org/10.1108/IntR-12-2017-0540
|
